AI for Bokun

Tour and activity operators using Bokun face a frustrating reality: their booking software works perfectly online, but many customers still prefer to call before booking an experience, especially for high-value activities where they have questions.

Think about it from the customer's perspective. They're planning a vacation, comparing whale watching tours or sunset cruises. They have questions that aren't answered on your website. What's the best time to see glaciers? Can their 4-year-old participate? Is there parking at the marina?

So they call. And if you're busy running a tour, helping customers on the dock, or it's after 6pm, that call goes to voicemail. According to Forbes, 80% of callers sent to voicemail don't leave messages. They hang up and call your competitor. Your Bokun calendar stays empty for that slot.

The disconnect between Bokun's powerful online booking and phone-based customer behavior creates a revenue gap that most operators don't even measure.

Every unanswered call represents a customer who was ready to book. They had their credit card out. They'd already decided to take a tour. All they needed was someone to answer a few questions and confirm the reservation.

A study by 411 Locals found that businesses across 58 industries could only answer 37.8% of inbound calls. Another 37.8% went to voicemail, and 24.3% received no response at all.

Imagine a customer calls to ask about your morning aurora tour. Your phone system takes a message. Later, they text asking the same question. Your SMS autoresponder sends a generic reply. They email. Another generic response.

Three touchpoints, zero actual help, and a customer who's now booking with someone else. This is the reality of fragmented communication systems that don't talk to each other and don't connect to Bokun.

A unified AI changes this completely. One brain learns your Bokun products, pricing, availability and policies. When that customer calls, the AI checks your actual Bokun calendar and books them on the spot. If they text instead, same AI, same knowledge, same Bokun integration. Email? Webchat? Identical experience.

The power of unified AI for Bokun operators goes beyond convenience. It's about consistency and accuracy across every customer interaction.

This scenario plays out regularly across Bokun operators who've connected AI agents to their booking system. The customer gets instant service. The operator gets revenue they would have lost to voicemail.

But it's not just after-hours calls. Peak season brings a different challenge: volume. When your phone rings constantly during tourist season, you physically cannot answer every call while also running tours, managing staff and handling customers on-site.

The AI handles the predictable calls - the ones asking about availability, pricing, what to bring, and meeting locations - while you focus on delivering great experiences.

Consider the math: if your average Bokun booking is worth $180 and you miss just 5 calls per day during your busy season, that's $900/day in potential lost revenue. Over a 90-day season? $81,000 walking out the door.

AI agents connected to Bokun don't eliminate your need to talk to customers. They eliminate the missed opportunities that happen when you're too busy to answer or when customers call outside business hours. The high-touch, complex conversations still come to you. The booking calls get handled instantly.

When a tourist searches "jet ski rental" or "fishing charter near me," they typically call 2-3 companies. Research shows that 78% of customers buy from the first business that responds to their inquiry.

If you're the third operator they call but the first to actually answer and provide real-time availability from Bokun, you win that booking. Even if your competitor has better reviews or lower prices, you captured the customer at the moment they were ready to buy.

A study by Velocify found that responding within one minute increases conversion rates by 391%. Wait just two minutes and that drops to 160%. This is especially true for last-minute bookings when tourists decide the day before or morning of.

The after-hours advantage is even more dramatic. While your competitors' phones roll to voicemail at 5pm, your AI agent is taking calls at 8pm, 10pm, midnight. Tourists in different time zones, people planning while their kids are asleep, last-minute bookers - they're all calling when it's convenient for them.

According to Harvard Business Review, companies that respond within one hour are 7x more likely to qualify leads than those who wait longer. Yet research shows the average business takes 47 hours to respond.

The most common concern we hear: "Will it sound robotic?" Modern conversational AI uses natural language processing and voice synthesis that sounds remarkably human, complete with appropriate pauses, tone variation and natural speech patterns.

Your customers won't feel like they're talking to a machine. They'll feel like they're talking to a helpful reservation agent who happens to have instant access to your entire Bokun inventory and never has a bad day.

Another frequent question: "What if the AI can't handle a question?" The system is designed to recognize when a conversation requires human intervention - whether it's a complex group booking, a complaint, or an unusual request - and can seamlessly transfer to you or take a message for callback.

Setup is straightforward. You provide your Bokun API credentials and we handle the technical integration. We then work with you to train the AI on your specific products, policies and business rules. What's your cancellation policy? How early should customers arrive? What should they bring? Is there an age minimum?

Most Bokun operators go live within 72 hours. The AI starts handling calls immediately, and you can monitor every conversation, adjust responses and refine the experience over time.

The pricing is simple: $250/month flat rate. No per-minute charges, no hidden fees, no contracts. You're paying less than a single day of a part-time employee's wages to have 24/7 phone coverage that books directly into Bokun.